NAACP Recognizes Ford Motor Company With 'Top Honors' on Automotive In
Date: Wednesday, July 19 @ 12:48:01 UTC
NAACP Recognizes Ford Motor Company With 'Top Honors' on Automotive Industry Report Card
- NAACP votes Ford as one of its highest performers on 2006 Economic
Reciprocity Initiative Report Card
- Ford to serve as title sponsor of Youth Freedom Fund Dinner
- Baton to be passed to Detroit as the host city for the 2007 NAACP
Convention - Ford to serve on host committee
WASHINGTON, July 19 -- For the second year in a
row, Ford Motor Company was one of two automakers to earn top honors from
the National Association for the Advancement of Colored People (NAACP) on
the organization's Economic Reciprocity Initiative (ERI) industry report
card, which graded Ford and its global competitors in several key areas.
Results of the study were released at the NAACP's 97th annual convention,
"Voting Our Values, Valuing Our Votes," in Washington, D.C.
The NAACP ERI report card measures the exchange of economic costs and
benefits between African-American consumers and various industries. Areas
measured for performance included employment, advertising/marketing,
procurement/vendor relationships, dealerships, and charitable/philanthropic
"Ford is honored that the NAACP recognizes our commitment to diversity
associated with our employees, customers, suppliers, dealers and
philanthropic programs," said Sandra E. Ulsh, Ford Motor Company Fund
The companies surveyed generated more that $30 million in revenue and
have at least 300 dealerships in the United States.
The automaker continues to serve as the title sponsor for the NAACP
Youth Freedom Fund Dinner at the 2006 convention. The Youth Freedom Fund
honors the efforts that NAACP youth councils and college chapters have made
to advance the economic, education, social and political status of African
Americans and other minorities.
At the conclusion of the week's events, the gavel will be passed to the
city of Detroit, which will host the 2007 NAACP annual convention. Ford
will serve as a member of the host committee.
"We are pleased that the baton has been passed to Detroit as the host
city of the NAACP's annual convention next year," said Pamela Alexander,
director of community development and business operations for Ford Motor
Company Fund. "To have such a prestigious organization choose Detroit is a
tremendous opportunity for the city to share its rich history and culture,"
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures and distributes automobiles in 200 markets
across six continents. With about 300,000 employees and 108 plants
worldwide, the company's core and affiliated automotive brands include
Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo.
Its automotive-related services include Ford Motor Credit Company.
information regarding Ford's products, please visit
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